Thinking Too Much: Introspection Can Reduce the Quality of Preferences and Decisions


We have just begun to explore the conditions under which people should and should not reflect about the reasons for their preferences, thus to make broad claims about the dangers of introspection would be inappropriate (or at least premature). Perhaps the best conclusion at this point is a variation of Socrates’ oft-quoted statement that the “unexamined life is not worth living.” We suggest that, at least at times, the unexamined choice is worth making.