Love this! Hat tip to carpe diem
Now if the human mind, on a subconscious level, can be manipulated that way and you don’t know it, I always use the phrase, “You’re like a one-legged man in an ass-kicking contest.”
The Divided Self: Jonathan Haidt
For although the controlled system does not conform to behaviorist principles, it also has relatively little power to cause behavior. The automatic system was shaped by natural selection to trigger quick and reliable action, and it includes parts of the brain that make us feel pleasure and pain (such as the orbitofrontal cortex) and that trigger survival-related motivations (such as the hypothalamus). The automatic system has its finger on the dopamine release button. The controlled system, in contrast, is better seen as an advisor. It’s a rider placed on the elephant’s back to help the elephant make better choices. The rider can see farther into the future, and the rider can learn valuable information by talking to other riders or by reading maps, but the rider cannot order the elephant around against its will. I believe the Scottish philosopher David Hume was closer to the truth than was Plato when he said, “Reason is, and ought only to be the slave of the passions, and can never pretend to any other office than to serve and obey them.”
The point of these studies is that moral judgment is like aesthetic judgment. When you see a painting, you usually know instantly and automatically whether you like it. If someone asks you to explain your judgment, you confabulate. You don’t really know why you think something is beautiful, but your interpreter module (the rider) is skilled at making up reasons, as Gazzaniga found in his split-brain studies. You search for a plausible reason for liking the painting, and you latch on to the first reason that makes sense (maybe something vague about color, or light, or the reflection of the painter in the clown’s shiny nose). Moral arguments are much the same: Two people feel strongly about an issue, their feelings come first, and their reasons are invented on the fly, to throw at each other. When you refute a person’s argument, does she generally change her mind and agree with you? Of course not, because the argument you defeated was not the cause of her position; it was made up after the judgment was already made.
If you listen closely to moral arguments, you can sometimes hear something surprising: that it is really the elephant holding the reins, guiding the rider. It is the elephant who decides what is good or bad, beautiful or ugly. Gut feelings, intuitions, and snap judgments happen constantly and automatically (as Malcolm Gladwell described in “Blink”), but only the rider can string sentences together and create arguments to give to other people. In moral arguments, the rider goes beyond being just an advisor to the elephant; he becomes a lawyer, fighting in the court of public opinion to persuade others of the elephant’s point of view.